I “herd” it, but I am not sure I believe what I “herd” (but apparently everyone else does).
Time Magazine names Mark Zuckerberg their “Person of the Year” for his role in convincing the world that it’s okay to flock to a virtual zoo cage where you can mill about with unseen (and often unknown) friends and “frenemies” while mulling over your likes and dislikes while “others” watch and tweak your needs and perceptions to their benefit. In a related story, Time Magazine (and just about every other publication) calls the Apple iPad, that new gadget that has everyone who already has a desktop computer, laptop computer, iPod, eReader, smart-phone and dumb-head herding their wallets down to the local lineup in order to place an order for the opportunity to perhaps buy one in hopes that it might be delivered before it becomes obsolete when the next best apple iNeed for the iNeedy comes along.