Despite sporting what we are told is one of the more robust economies in the world, the rest of the world is either not taking our dollar (or more likely the people who expect us to take “them” seriously), seriously. At 63.6 cents US, our dollar continues to lag behind that of the other G-8 countries. The “smart” money is not predicting much by way of a rebound until our ruling fathers (and mothers) “wise” up and stop spending Canadian dollars on image consultants given to the task of re-inventing their personalities. Only then is it likely that someone will get those same consultants to re-invent our dollar in a light that is more on the serious side – perhaps by calling it something other than “the loonie.”